Led by Paul N Berry, imaginari calls upon a team of experienced business professionals to bring decades of experience to support you in bringing products effectively to markets.
It is all too easy to get so close to a project or product that the wood and the trees become one. Experience shows that a lack of clarity and definition over what your product does, and who cares about this, leads to muddled thinking on go to market and an ineffective model. Starting with definitions of your products' value proposition, target market and target audience imaginari builds executable channel and go to market models. This clear, objective, definition is key to how we ensure your success.
In addition to a tried and tested methodology, imaginari can call upon business leaders globally with the experience and networks to get your products to market effectively.
No one can be an expert on all markets and all segments - imaginari's consultants can put together the right mix of skills and knowledge to ensure you bring the Right Product to the Right Market via the Right Channels.
“Barco retained imaginari to help the company understand the potential for our products in the global Education market. From segmentation, value proposition, attractiveness and product “fit”. Having reviewed 17 countries imaginari produced detailed go to market models and recommendations by country for channel and technology partnerships. Taking an approach that builds from a consultancy base but focuses highly on executable plan, imaginari helped us refine our thinking and shortcut our time to market in this segment.”
Head of Strategic Marketing – Barco NV Belgium
"We were looking to position a digital English Language Learning app in markets other than our home market (Germany). imaginari built an attractiveness model for the 8 key markets we were interested in and used that to recommend engagements with potential partners to establish a footprint. Their recommendations were excellent and greatly reduced the time needed to establish in these markets"
Founder Alphary GmBh Austria
"Having created the concept for a new language learning product we needed help in identifying key elements in our go to market model. imaginari ran a workshop for us in Talinn, Estonia to create a view on our target markets and target audience within them. Very thought provoking inputs and started us on the right path"
CEO Lingvist Estonia
“When we decided to establish a 2nd market for Wizenoze, we looked for someone who could help us position our capability in the UK EdTech market. imaginari were introduced to us through our advisors and we retained them to refine the value proposition and positioning and open up dialogue with UK publishers and Education service providers about integrating our solution with their own. We were very pleased with the work undertaken and it laid a good foundation for our later UK expansion”
CEO Wizenoze Netherlands
“Having a long established and successful business in the US EdTech market focused on Audio products, we decided to expand internationally, starting with the UK market. First stage was to look at the market and potential positioning of our products as well as identifying a relevant go to market model and partnerships within this. Imaginari were quickly able to understand what we needed and to set up for us to meet a range of potential partners and customers so that we could plan a solid resilient market entry based on sound market knowledge and not just “hit and hope”!”
SVP Sales Audio EdTech manufacturer USA
“imaginari were retained to help productise technology that we had built using low powered lasers to deliver high speed secure data communications. Our problem was to position the technology in terms of customer needs and solutions, then to build the go to market strategy and partnerships in the key markets. We were extremely satisfied with the plan and the results.”
CEO Stins Coman Corporation Russia