Right Product, Right Market, Right Channel
Whether you are bringing a new product to market, taking existing products to new markets or simply want to review the effectiveness and coverage of existing channels,
imaginari can provide the objectivity and experience to define value proposition, target market and target audience as the foundations to a successful go to market strategy.
With a clear view of the value proposition you are bringing to market, the next step is to establish how you reach your target audience(s) with messaging and the “physical” flow of product.
Imaginari can model multi-channel engagements, identify routes to market, key partnerships and create marketing and sales programs to support product or service introduction.
Working alongside your own resource imaginari can help execute the agreed go to market plan.
There are 2 main advantages to having imaginari involved in this phase – the breadth of network and experience we bring and the refinement of plan possible when feedback is received first hand.